Search Here

Friday, June 23, 2017

Tech: WhatsApp Now Becoming The Most Prevailing Medium To Discuss and Discover News

A new study has suggested that popular instant messaging mobile app WhatsApp, is fast becoming the preferred medium to discuss and discover news. However, this situation does not hold true for all countries.


In a country like Malaysia, the number of people who used WhatsApp for news at least once a week stands at around 50 percent of the total population. But in countries like the United States or UK this number is three percent and five percent respectively.

The research was carried out by the Digital News Report and Reuters Institute For The Study of Journalism in over 34 countries in Europe, the Americas and Asia, in addition to Taiwan and Hong Kong, during which a total of of 71,805 people were questioned by YouGov in January and February to generate its data.

The results have indiated that Facebook is the most popular social media and messaging service for getting daily news. In Japan and South Korea, YouTube and Kakao Talk are the leaders for news engagement.

But sharing of stories and news content has appears to be the highest on WhatsApp. According to the report, WhatsApp is now the second most popular social service for news in nine of the 36 locations.

Explanations as to why this is possible is perhaps due to the end-to-end encryption which is offered by WhatsApp. It has also benefited from the fact that in much of Latin America and elsewhere mobile networks are offering unlimited data through which people are able to send and receive messages without charge.

No comments:

Post a Comment